Midnight Madness is a unique basketball event, inviting young ballers to pit their skills in a late night London competition, based at The Score in Brixton Recreation Centre and Crystal Palace National Sports Centre. Competitors will at the end have the chance to be a part of the Midnight Madness Team and play alongside NBA superstar Lebron James.
Avanatta was the client we were working for on this project. Avanatta is a unique Social Network that bases itself on Video Creation. You are able to share short video clips with family, friends and followers. The videos can be edited using in-app videos. With this you have the ability to speed up, slow down, play backwards, include photos and use filters to make your videos unique.
The footage we filmed at the Midnight Madness event was uploaded straight to the Avanatta app, giving viewers and who weren’t present the chance to include the footage in their social video creations.
It was an exciting event to film and we enjoyed being a part of it. We captured shots involving the cheerleaders, crowd, players warming up, the dunk contest, musical performances and the game itself. We recorded some great shots of dunks and long shots being scored.
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